Unified Data Visualization

Factored built an interactive BI dashboard unifying engagement data, helping executives make faster, evidence-based decisions.

Key Takeaways:

One-Size-Fits-All Campaigns Were Underperforming.

A leading streaming platform faced challenges in extracting actionable insights from their highly detailed but complex data. The sheer volume and granularity of the data made it difficult to efficiently analyze customer engagement across devices.

We Built an Interactive Dashboard.

Which we integrated into the senior product leadership’s regular business review process, allowing executives at the streaming company to independently explore engagement data across devices, platforms, and time periods.

Via Data Pipelines and BI Tools.

• Data pipelines for large-scale viewership + subscription data.
• Optimized SQL (CTEs) for cleaning, joining, and modeling.
• BI dashboards with monthly + time-based engagement views.
• Dynamic slicing by device, platform, plan type, acquisition channel.

Delivering Reports in Minutes Not Days.

• Dashboard now used in every business review meeting, driving faster, more informed decisions.
• First-time visibility: linked subscriber characteristics with viewership metrics (hours watched, unique viewers).

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